Photo: Ariel Zambelich/Wired.com (below Zoe Dumplin’ Pearce and Tomas Pearce)

On January 30th, Ritte Van Vlaanderen Bicycles, one of the main brands carried at the shop was featured in wired.com. The article titled “Amazing Ritte Van Vlaanderen Bikes Born From Irreverence” was written by Chuck Squatriglia and it covers the story of how the company came about. It also features Cykel, currently the only distributor in northern California, and why we chose to go with them when we started our shop.
“We wanted to go with smaller brands in our store, the up-and-coming brands, and Ritte is a really new company,” said Niklas Pearce, the general manager of Cykel, a bike boutique in San Francisco. “We wanted to support the small brands. And they’re nice to deal with, easier to deal with, than some of the larger companies.”
To read the entire article please visit wired.com or view it by clicking here.




